GUIDES / How to write a good video brief

A good brief doesn't need jargon.

By answering a few simple questions, the production team can quickly understand what you need: who is it for, what should viewers do after watching, what existing assets do you have, and when do you need it.

Direct answer

The most useful brief isn't long; it's one that allows others to reiterate your goals. Start by outlining "who watches, why they watch, and what they do after watching," then add materials and timelines.

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Interactive editing timeline illustration; it does not show real project progress.

A good fit if…

✦Those seeking video production or editing collaboration for the first time
✦Those who need to confirm direction with colleagues, bosses, or partners
✦Those who want to reduce repeated revisions due to "this doesn't feel right"

Not a fit if…

✦Using "make it exactly like this video" as the sole instruction
✦Only saying "make a cool video" without specifying a usage scenario
✦Planning to upload unauthorized images, music, people, or brand content

Pricing factors

Clearly state what you can save

Make the workload visible before production so the scope stays clear.

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Fewer reworks

Less guesswork

The clearer the goals, references, and what not to do, the closer the first version will be to your desired direction.

Fewer rush orders

More stable scheduling

Stating the launch date in advance allows the production team to determine if they can take on the project and how to schedule it.

Fewer omissions

More complete delivery

Specifying landscape/portrait versions, subtitles, cover images, and source files in advance can reduce last-minute discoveries of missing elements.

How to start

Follow these three stepsto begin the project.

STEP 01
Write a goal statement
Example: Help someone encountering the product for the first time understand what problem it solves within 30 seconds.
STEP 02
Include existing materials
Upload or list copy, product screen recordings, brand colors, logo, references, and forbidden directions.
STEP 03
Clarify delivery timeline
Specify video length, aspect ratio, language, latest date, and who will confirm the first version.