Direction
Fewer guesses
With clear goals, the first draft is more likely to be in the right direction.
GUIDE / BRIEF
Start by writing 'who it is for, and what they should do after watching'.
A good brief isn't about using as many professional terms as possible, but ensuring others can accurately restate your goal after reading it.
Buyer question：Don't know how to write a video brief? What should the first sentence be?
Start with one sentence: I want a specific group of people, in a specific scenario, to understand or do something after watching. Then, add materials, timeline, and deliverables.
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Interactive editing timeline illustration; it does not show real project progress.
A good fit if…
- ✦People looking for online video production for the first time
- ✦People who need to explain a project to colleagues or bosses
- ✦People who want to avoid endless revisions based on 'it just doesn't feel right'
Not a fit if…
- ✦Only having the phrase 'make it look cool'
- ✦Demanding to copy someone else's finished work or protected style
- ✦Preparing to upload unauthorized materials
Pricing factors
What can you save by writing a clear brief?
Make the workload visible before production so the scope stays clear.
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Time
Less waiting
Clear materials and launch dates make scheduling easier to determine.
Versions
Fewer omissions
Specify horizontal/vertical versions, subtitles, and covers in advance to reduce post-production rework.
How to start
Follow these three stepsto begin the project.
- STEP 01
Define the audience
Example: A small team leader learning about the product for the first time.
- STEP 02
Define the result
Example: After watching, they know it can shorten weekly reports from two hours to ten minutes.
- STEP 03
Define the boundaries
Specify existing materials, deadlines, and what content must not appear.
Risks to know first
State uncertainty before work begins.
Too many goals
A short video trying to handle introduction, recruitment, advertising, and brand storytelling simultaneously usually loses focus.
Misleading references
Explain what you like about the reference, don't just paste the link.
Missing approver
Please designate one person to consolidate feedback.
Next step
Start with one clear action.
VQOS / BUSINESS
Larger projects. A procurement process that fits.
Discuss business-to-business contracting, milestone payments, confidentiality and rights before production.