Composition
Subjects need to be rearranged
Portrait is narrower and landscape has more negative space; you cannot simply cut off the sides.
GUIDE / RATIO
An aspect ratio is not just an export setting; it is the window through which your audience views your content.
The same video is viewed in completely different ways across mobile feeds, official websites, and conference screens.
Buyer question：Landscape, portrait, or square: which video format should you choose?
Mobile feeds typically prioritize 9:16; websites, presentations, and YouTube commonly use 16:9. If both scenarios are important, both versions should be included in the scope beforehand.
SEQ_0800:24:184K / 25FPS
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A good fit if…
- ✦You already know which platform the video will primarily appear on
- ✦You need to prepare different versions for mobile and web
- ✦You are willing to decide on the placement of text and subjects before final approval
Not a fit if…
- ✦You believe that simply cropping a landscape video into portrait will always work
- ✦You only realize you need multiple aspect ratios right before launch
- ✦You place all text at the edges
Pricing factors
Why do multiple aspect ratios increase the workload?
Make the workload visible before production so the scope stays clear.
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Subtitles
Text needs to be reformatted
Subtitle placement and line counts must be checked for different aspect ratios.
Pacing
May require re-editing
Short portrait videos often need to get to the point faster.
How to start
Follow these three stepsto begin the project.
- STEP 01
Select primary aspect ratio
First, determine the most important usage scenario.
- STEP 02
Mark safe zones
Avoid placing text and key information in areas that might be obscured by the platform interface.
- STEP 03
Create secondary versions
Treat the other aspect ratio as an independent deliverable for approval.
Risks to know first
State uncertainty before work begins.
Important content cropped out
Product interfaces, faces, or titles may disappear during cropping.
Subtitles obscured
Platform buttons and comment sections may obscure the bottom area.
Missing deliverables
Please specify the required number of aspect ratios before the project begins.
Next step
Start with one clear action.
VQOS / BUSINESS
Larger projects. A procurement process that fits.
Discuss business-to-business contracting, milestone payments, confidentiality and rights before production.