Number of features
Focusing on one point is more stable
Explaining three features usually requires more structure and shots, not just more time.
Solutions / Product Launch
Launching a product: Should you start with a feature demo or a brand video?
This page is for clients preparing to launch a new product. Determine if users already understand the product before deciding whether the video should explain features or strengthen brand impression.
Buyer question：Should you start with a feature demo or a brand video for a product launch?
For most product launches, start with a 30–60 second feature demo or explainer video. Once the product is understood and you need to reinforce the experience, add a brand video.
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Interactive editing timeline illustration; it does not show real project progress.
A good fit if…
- ✦You have product screen recordings, interface screenshots, or clear feature descriptions
- ✦The video will be used on your official website, landing page, sales presentations, or social media
- ✦You want new users to understand one key point in a short time
Not a fit if…
- ✦You haven't decided which features to launch yet
- ✦You require on-site filming of the product or users
- ✦You want to use the video to promise results that cannot be proven
Pricing factors
What determines the price of a product video?
Make the workload visible before production so the scope stays clear.
$ = USD (US dollars) · ¥ = CNY (Chinese yuan)
International clients first. Agree payment method, currency, timing and refunds in a written project order. Displayed prices are not automatically converted. Payment & refunds →
Completeness of assets
Clearer screen recordings save costs
Available screen recordings, copy, and brand guidelines can reduce rework and waiting time.
Output versions
Multiple aspect ratios increase workload
Horizontal versions for websites, vertical versions for social media, subtitles, and cut-downs should be specified in advance.
How to start
Follow these three stepsto begin the project.
- STEP 01
Choose one focus
Don't cram all features into one video; start with the one that best solves the user's problem.
- STEP 02
Prepare evidence
Provide authentic screen recordings, interface copy, and the correct product name.
- STEP 03
Confirm usage location
Specify if it's for the website, landing page, or sales presentation, as the pacing and aspect ratio will differ.
Risks to know first
State uncertainty before work begins.
Features changed later
If the product interface or copy changes before finalization, screen recordings and editing may need to be updated.
Visuals look good but don't explain clearly
Every segment of the video should answer, 'What does the user get out of this?'
Launch timeline is too tight
Please confirm that screen recordings and final copy are frozen before scheduling production.
Next step
Start with one clear action.
VQOS / BUSINESS
Larger projects. A procurement process that fits.
Discuss business-to-business contracting, milestone payments, confidentiality and rights before production.