Information organization
Simplify before creating
The more scattered the information, the more time required for initial organization and scripting.
SOLUTION / EXPLAINER
Complex services don't need to be explained in complex terms.
An explainer video isn't about reciting every feature; it's about guiding the audience through a real-world problem.
Buyer question：How to explain a complex service in one video?
Start by selecting a typical user and a common pain point, then tell the story using the structure: 'Where they were stuck → How it was solved → What has changed now.'
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A good fit if…
- ✦Services with steps, processes, or intangible value that need explanation
- ✦Targeted at people encountering the product for the first time
- ✦Having a lead who can confirm what information is essential and what can be omitted
Not a fit if…
- ✦Need to cover the entire company history in one short video
- ✦Key information is still changing frequently
- ✦Want to use jargon to sound professional, without caring if the audience understands
Pricing factors
What determines the workload of an explainer video
Make the workload visible before production so the scope stays clear.
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Visual style
Screen recording, motion graphics, or AI visuals
Different visual styles and post-production techniques have varying costs.
Language versions
Translation is more than just replacing text
Subtitles, voiceovers, and layout adjustments for different languages must be confirmed individually.
How to start
Follow these three stepsto begin the project.
- STEP 01
Write down a user problem
Don't start with a company introduction; start with what the user is currently experiencing.
- STEP 02
Keep only three steps
Compress the solution into a maximum of three easy-to-remember actions.
- STEP 03
Get feedback
Have someone unfamiliar with the product retell it, and revise the parts they don't understand.
Risks to know first
State uncertainty before work begins.
Too much information
Every additional concept reduces the time the audience has to understand each one.
Over-promising
Avoid absolute promises, especially regarding time, revenue, or performance data.
No final decision-maker for the script
A final decision-maker is needed to prevent different departments from constantly adding new information.
Next step
Start with one clear action.
VQOS / BUSINESS
Larger projects. A procurement process that fits.
Discuss business-to-business contracting, milestone payments, confidentiality and rights before production.