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AI Video Procurement Guide: Cost Logic and Decision-Making Framework from Single Shorts to Full-Scale Visual Films
Facing the AI video production market, how should enterprises choose the optimal package based on project scale? This article analyzes the core differences in the VQOS pricing system and provides a procurement decision-making framework covering scripting, generation, and packaging.
Revision note:Translated from the published original; independently checked for meaning, facts and completeness.
- Source document · vqos.cnVerified
- Source document · vqos.cnVerified
When procuring AI video production agency services, price differences stem not only from video duration, but more importantly from the depth of creative strategy, the difficulty of maintaining AI shot consistency, and the complexity of post-processing packaging. Understanding these core variables helps buyers achieve the highest efficiency output within their budget.
Deconstructing the Cost Logic of AI Video Production
According to the reference pricing disclosed by VQOS at https://vqos.cn/pricing, AI video projects are typically divided into two major paths: "Content Agency Production" and "Specialized Visual Production," with price differences reflected in the following dimensions:
Delivery Scale and Versions: A lightweight single video (reference price 3,800 CNY) usually includes only 15–30 seconds of finished footage; whereas the Campaign package (reference price 12,800 CNY) upgrades to a combination of "1 main video + 3 cut-downs" and includes multi-aspect-ratio outputs, suitable for marketing campaigns requiring full-platform distribution.
Depth of Technical Control: The basic shot production package (reference price 6,600 CNY) focuses on character or product consistency control for 8–12 shots; while the complete visual film (reference price 16,800 CNY) covers an end-to-end process from storyboarding and generation to compositing and sound, with the delivery timeline correspondingly extended from 6 working days to 8 working days.
Degree of Creative Involvement: Lower-tier packages are usually provided with clear requirements by the client, and the production side organizes the script; higher-tier packages include creative strategy and more complex visual concept packages (reference price starting from 1,800 CNY) to determine style keyframes before formal production.
Procurement Decision Framework: How to Match Budget with Output
To ensure the project includes script organization, AI asset generation, and post-processing packaging, it is recommended that buyers use the following framework to filter before submitting production requirements:
1. Define Project Nature and Asset Reuse Rate
If the project is for rapidly iterated content on social media, priority should be given to the long-term content team model (reference price 28,000 CNY/month) which includes "dedicated producers" and "asset accumulation." This type of service typically provides a higher unit output ratio. If it is a brand image film, the budget should be concentrated on the "visual film" package to ensure shot consistency and artistic appeal.
2. Confirm the Generation Boundaries of Scripts and Assets
Not all packages include deep scriptwriting by default. Within the VQOS Services Scope, lightweight projects usually only include "script organization," meaning clients must provide original creative ideas. If creative planning needs to start from scratch, it must be confirmed whether the quotation includes "creative strategy" or "storyboard design" items.
3. Reservation of Packaging and Revision Rounds
Post-processing packaging for AI video (such as music, subtitles, and motion graphic components) is key to enhancing texture. During procurement, the starting conditions for revision rounds must be clarified. Generally, one round of revision refers to centralized adjustments after a single summarized feedback, and modifications exceeding the agreed scope or changing the creative direction will often incur additional fees.
Production Scope Confirmation Checklist (Hypothetical Example)
Before formally signing a contract, buyers are advised to cross-check the following checklist against the deliverables to avoid later disputes:
Script Stage: Does it include a storyboard? Does it include a prompt formula plan?
Generation Stage: Is the number of AI shots clear? Does it include training or consistency control for specific characters/products?
Packaging Stage: Does it include legally authorized background music? Are both horizontal and vertical aspect ratios provided?
Rights Ownership: Does the commercial use authorization scope cover all platforms? Is project file delivery required?
By clarifying these details, buyers can more precisely find the package that suits them in the VQOS Pricing System, ensuring that AI technology truly adds value to their business.
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